Description
Neil Shoebridge, Marketing Editor, “Business Review Weekly” author of “Great Australian Advertising Campaigns” and “The Secrets of Successful Marketing”
“It’s not surprising that Ian Kennedy and Bryce Courtenay have produced a book that is smart, funny and informative.
What is surprising is that the book is about a topic that has generated hundreds of turgid, dull books. ‘The Power of One to One’ is different: a compelling mix of one man’s life story and business advice that is both a valuable textbook and a good read.
Jerry I Reitman, Executive Vice President, Leo Burnett USA author of Beyond 2000!
“If you read only one book in 1995, this is a must read. Ian Kenned and Bryce Courtenay have combined their skills to take the mystery out of contemporary marketing and bring it alive.
Ian Kennedy’s extraordinary understanding of the international marketplace and his stature as the cornerstone of marketing in Australia is evident in this new book. I can’t imagine dealing with the challenges in the marketplace without this new information.”
Alex Hamill, Chairman, George Patterson Bates, Australia
“I think this book should have been titled ‘The Power of Two’ as there is no more formidable combination in the field of communications than Bryce Courtenay and Ian Kennedy.
I’ve worked with both of them for over ten years and Ian probably knows more about marketing than anybody I’ve come across in my 35 years in advertising.
He learnt his skills in the street but has the unique ability to be able to take them into the boardroom.
Bryce simply writes better than anybody I’ve ever known.
Softcover. 332 pages. In good preloved condition with the exception of minor creasing to bottom right of front cover and yellowing to the first couple of pages. A fascinating book.